Privacy Policy

Luma & Reed is a trade name of Black Nocturne LLC. This policy explains how we collect, use and protect personal information when you shop with us, including customers in Australia.

1. Who is responsible

Black Nocturne LLC, 30 N Gould St, Ste N, Sheridan, Wyoming 82801, USA. Data protection contact: info@lumareed.com.

2. What we collect

Contact and delivery details: name, email, phone number, delivery and billing address.
Order details: products bought, amounts, order history.
Payment information: processed by our payment providers; we don't store full card details.
Technical data: IP address, device and browser information, and how you use our site (via cookies).
Messages you send to customer service.

3. Why we use it

To process and deliver your order and handle returns.
To provide customer service.
To send marketing emails, only if you've agreed – you can unsubscribe at any time.
To prevent fraud and keep our store secure.
To improve our website and measure advertising, using cookies where you've allowed them.
To meet legal and accounting obligations.

4. Who we share it with

We use carefully selected service providers, in particular:

Shopify – store operation, hosting and order management;
Shopify Payments and the payment providers shown at checkout;
our fulfilment partner HST Fulfillment in Shenzhen, China, and delivery carriers, to ship your order;
Google Ads and Meta, for advertising and measuring results, where your consent is required and given;
our email marketing provider, for newsletters and customer communication where permitted;
IT, analytics, security, legal and tax service providers, where necessary.

We are operated by a US company and use service providers outside Australia, including our fulfilment partner in China. Personal information may be processed overseas to operate the store and deliver orders. We handle these disclosures in accordance with applicable privacy requirements, including the Australian Privacy Principles where they apply.

5. Cookies

We use necessary cookies to run the store and, with your consent where required, analytics and marketing cookies. You can change your choices in your browser settings.

6. How long we keep it

We keep order data for as long as required for accounting and legal purposes and marketing data until you unsubscribe.

7. Your rights

You can ask to access or correct your personal data, or withdraw your consent to its use, by emailing info@lumareed.com. We'll respond within 30 days. If your concern is not resolved, you may contact the Office of the Australian Information Commissioner (OAIC) where the matter falls within its jurisdiction. Visit oaic.gov.au for information about privacy complaints.

8. Security

We use appropriate technical and organisational measures, including encrypted connections, to protect your data.

9. Changes

We may update this policy; the latest version is always published on this page.